SOUR PATCH KIDS

Sour Patch Kids began with 1.2 million Facebook users. I was voice of "The Kid" for three years, helping to grow the page to over 4 million fans. The Kid may or may not be my real voice.

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TARGET

I was hired to come up with accessible Twitter copy for Target Style’s influencer campaign. Vloggers would create beauty and fashion video content and then promotional posts like these were sent from the Target Style Twitter account. Zero freebies were amassed.

TANQUERAY

I managed Tanqueray's Facebook page for two years, increasing its fans by 60 percent. These images may make you thirsty.

MICROSOFT

I worked on the social media campaign for Microsoft's One Million Square Feet of Culture (1MSQFT for short) a sub-brand with the sole purpose of bridging the gap between Windows and creative people. Its Twitter account served as a place to get details on the events, as well as interesting facts about food, art, music, and more. Each post offered a re-tweetable nugget of information and was related to the previous tweet in some way. In the end, the content from the Twitter feed also contributed to the overall One Million Square Feet of Culture.

And here's a teaser about the experience.